Task 3 - Planning and Production

Our Ideas

Our Overall Decision

We then moved onto selecting our final choice which is Chris brown beautiful and brainstormed some ideas on what to include within our own music video production and these were some of the ideas we decided on:

Music Track Choice: Chris Brown – Beautiful People

Writers: Chris Brown, Marco, Benassi, Alessandro Benassi, Jean Baptiste

Duration: The music video is 3.45 seconds.

Pace: Upbeat, Fast

Style: Dancehall, Electro House, EuroPop

Producers: Benny Banassi, Alle Benassi

Video has individuals such as Brandy, Tyga, Big Sean, Game, Ryan Leslie, Bow Wow, Pharrel Williams, Swizz Beatz, T-Pain, Estelle, Teyana Taylor, Omarion, Diddy, Kevin McCall, Nelly and timbland.

Meaning

•  The song in my perspective is trying to suggest everyone is beautiful and equal in this world.
• Equality is being portrayed.
•  This is emphasized from the use of text to bring our attention back to the message. It eliminates the fun, entertainment and shows layer to beneath. We can see this as a way drawing away what we do, have that we are all beautiful.

Imagery / Locations

The music video includes 

• Chris Brown messing around and dancing, this was one theme continued throughout the music video with other individuals getting involved.
•  Showing different celebrities signifying beauty from them. It provided a Range of people, not only celebrities; they were shown in clubs mainly. The contrast in status shows their equality and that all of them are beautiful.
• Random shots, i.e. the car scene (turning lights off and on), unexpected beauty is signified from the random acts and messing around
•  It presents a message however you have to go beneath the layers of entertainment presented.
•  Having a fun in clubs, people jumping up and down (DJ playing music loudly)
• Studio (Working environment) taken and presented to show entertainment and fun (Can be seen as a way of showing Chris Browns hard work in the production for the music)
• Use of instruments to show talents
• “Don’t let them bring you down” message on the wall showing meaning and it can show a sense in not giving up due to the musical talents presented before hand. Could also show reference to how Chris brown didn't give up. Use of talents make more relatable to Chris Brown
•  Night life is one aspect that is shown constantly within the music video
• Streets, scooters. Showing difference is also beautiful and fun and can be related to people’s daily lives.
•  Lights to elaborate on the fun they are having. Use of yellow color with light makes the individuals stand out. Giving more resemblance to the meaning of how beautiful they are.
• Ends with a message – Your beautiful at the end behind Chris brown to break the constant fun and remind individuals of the overall message.

History & Record Label Information

The print screen below shows what number ‘Beautiful People,’ positioned within the charts all over the world. The table in the above shows the certifications and year-end charts.

The print screen below shows the radio and release history about ‘Beautiful People,’ and the country, date, version, format and label it was released with etc.

The print screen above shows that the single was remixed as it was popular and a lot of people enjoyed the song, so they remixed it.

Found Footage (Live Performance)

http://www.youtube.com/watch?v=BrBoUl2eV74 

Elements of the original music video are adapted in the live performance including the following features: 

•  Use of bright colors maintained in Live Performance 
•  The dancing and entertainment used once again 
•  Dark atmosphere
•  Colors of black and white used with neon lights
•  Chris is wearing white with neon lights and backing dancers are wearing black with neon lights. This creates a contrast and allows Chris brown to stand out from the rest of the dancers. 
•  The neon lights change to different colors ranging from white, yellow, blue, orange and so on. 
• Difference to the original music video is the main concentration is of Chris brown and two other dancers. 
•  Use of stairs to change and switch dancers with different types of neon lights on them.
• Clothing of backing dancers are the same colors showing equality which is one of the main concepts in the song that lead to the main message of being beautiful.

YouTube Hits of the Music Video

 Roles and Responsibilities

• Zahra - Timeline Diary, Analyze Lyrics, Risk Assessment 
• Sonbul - Props, Customes, Locations
• Bahno - Shooting Script, Mood Board
• Sahedul - Story-board, Word-board

Overall Creative Concept

The overall creative concept can be seen as the presentation of entertainment and fun that provides an overall meaning of beauty in different aspects of people's lives 

Mood Board

      Initially this is our groups first idea of our mood board, this being fun bright and energetic. Including a wide range of dancing to be presented. Music and signing to be included, lots of lights and colour to represent the fun atmosphere. 

        Zahra’s Mood Board 

      Zahra produced her own mood board, representing the beauty, music, singing and generally having fun this holding similar elements to what we discussed on with less amount of clubbing scenario  This includes just simple fun. 

       Developed Mood Board

v    From what we included as a group I developed our Mood Board in showing more talents to be represented individuals jumping to show fun, music and singing and the mix of male and female to show the equality within the production. 

        

     Word-Board 

       Production schedule for filming and editing

        Locations

        The locations that we decided to record in:

       Sidney Stringer Academy

 
One of the areas we decided to record in was in School, this being that many individuals in school               represented beauty and we wanted to show a wide range of individuals. Using our school was a great way to show different ethnic backgrounds and equality. In addition to this was a great method including the talents of individuals.

        

        Coventry University 

        We decided to record in the Town,
this including Coventry University as many
students were going to be there. This allows
more individuals to be included within our music video.  

     We aimed the university as we wanted diversity in 

     the people we gained this increasing the older
and younger generation within our video.

     

      IKEA CAR Park

     IKEA Car Park was selected to include the elements for everywhere I go; this shows a recording around the area in town to symbolize the area for the surroundings.

      We also recorded the lift, this including the inside of the elevator and the buttons to symbolize a countdown to the music video.

       Costumes: As a group we decided that we will not delegate any costumes to individuals this being that we wanted to keep our recording natural and present individuals in their own comfort and decisions. This will allow us better advantage to capture individuals being natural and themselves.

       Props:  We also decided that we didn't need any props this being that we were just capturing individuals doing what they wanted.

       Equipment: We didn’t need much equipment for our music video. All we needed was a camera and a tripod.  The concept of our music video was to use random shots and for it to flow naturally. 

      

       Storyboard 

·         I was in IKEA car park lift; I was pressing the lift buttons so that we could go to the area we wanted. We used this as an idea of having a countdown with the lights and when the music video kicks in.  

·         The second image was taken on top floor of the Odeon’s car park, we wanted to film a landscape shot of Coventry town Centre so we can use this in our video to represent everywhere.

·         For the third shot we decided to get someone inside of the trolley with the camera, we pushed them in the trolley and filmed a handheld shot. This shot shows individuals having fun.

·         The fourth image was filmed in Coventry town Centre and we were doing random shots, and this inspired us to include this within our production to show that living things are beautiful.

·         The fifth shot is of a young boy who runs from post to post, he is representing our music video by showing his enjoyment and fun that he is having.

·         When in Town we found some other young individuals in Coventry that were interested in skate boarding and they had some tricks on their showing off their talents and having fun this fit in well with the theme that we as a group wanted to present to individuals.

·         The 6^th image is filmed on a moving escalator, this idea was done by taking different angles and showing of a range of people while doing so, this presenting our idea in everyone being beautiful.

·         We also found some individuals doing tricks on their skateboard therefore we felt it fitted in well with the theme of fun that we were portraying within our music video for the song.

     

·         The final shot is a young boy from Sidney Stringer, he mimed to some of lyrics that we got from the song and added in his own flare to the music video.

     Budget 

       
      

       Risk Assessment 

        Photos of Group Work when Editing and Recording

       This is me helping out in the group, making individuals organized with the recording and informing them of what they will be doing and how they want to represent themselves. 

                

        Zahra

        

       This is Zahra recording the scene for our music video, this is where we recordedMary next to the building in front of the school.

     This image below is me also recording the scenes for our music video. Within our group we all had turns in recording and split our roles so that everyone in our group got chance at filming. 

        

      This is a photo of Sahedul recording: 

       

       

      This is also a photo of Sonbul recording for our music video: 

       

 Print screen of editing

To cut to the beat in the music video our group decided to put a effect called 'Procamp' and then we added key frames on to certains beats  to match it.

 The group added some tranistion on to each of the clips such as 'addictive disolve' and other transitions.

We included clips of individuals miming. We imported the clips aligned with the particular lyrics on the song.