Unit 29 - Music Video Production
Monday 8 July 2013
Tuesday 23 April 2013
Diary LOG
Tuesday
6th November 2012
This was the start of our
production as a group, this day consisted of choosing the individuals we would
work with. Our group included the following individuals, Sonbul, Zahra and
Sahedul. During this day we also were told what we would be doing therefore as
a group we decided that as a group we should just go off and look and research
about different music videos so that in the next week we were more certain on
what idea and song that we as a group should do.
Tuesday 13th November 2012
We were provided with an overview of what our pre-production work consisted off and what we needed to do as a group, this made us more aware as a group of what we needed to do and also meant that it could be easier to delegate the production roles within our group.
Tuesday
20th November 2012
This was the day that we as
a group started on our music video, we begin by creating an initial mind map of
the different ideas we had for our own music video. From this point we then
moved onto looking at Chris Brown as this was our selected choice from the
other two ideas we had as a group.
Tuesday 27th November 2012
We as a group started our written work by researching and looking at the music video of our choice, we looked at the music video and begin by analysing the song and what we felt it was saying and showing. We did this in bullet points so that we could later use this as a basis to how we would want to present our own music video. We completed the areas of meaning, content, the images used, the pace of the song, duration and finally the style. We also included and looked at the performer himself and the way he presented himself and the style shown to use. This allowed us as a group to have a good understanding of the overall concept of the music video.
Tuesday 4th December 2012
We carried on with the tasks we started the week before, gaining all the research required, and we also then looked at the different types of footage found, this being the live footage. Furthermore to this we looked at the music videos success and also looked at YouTube ratings to see its popularity and interest from viewers as a group.
Tuesday 11th December 2012
Knowing what we needed to do in a group we then decided to make our production roles within the group very clear. We decided in order to complete tasks on time and have good teamwork that we needed to separate the tasks that needed to be completed between us. We gave each other agreed goals and set a deadline for work to be completed over the holidays.
Tuesday 8th January 2013
We as a group sat together and briefly went over
what we were doing and what stage we are at so that everyone was clear, we then
moved on and checked to insure that the tasks that were needed were completed.
We looked at what was produced and agreed with the quality set in place. We as
a group suggested improvements to one another work and then moved onto setting
a date to begin filming. We decided the best date would be next week.
Tuesday 15th January 2013
Tuesday 15th January 2013
We began our recording as a group we set off going
to Coventry University and finding individuals to be within our music video
however most students were still on their holiday break. We then had to come
back to school and we looked around school for students to film. We found
teachers who were interested in being within the music video.
Tuesday 22nd January 2013
Zahra and Sahedul went around the school to take pictures for different peoples, we wanted to include this to show that everyone is beautiful. They took a wide range of image with different angles to use within our music video. Me and Sonbul on this day went to Coventry University and gained footage of individuals miming the words beautiful people.
Tuesday 29th January 2013
Zahra and Sonbul went around school to find individuals who would say beautiful people and they found individuals whom mimed to the song. During this day I was absent therefore I looked over my work and included any additional written work required and gained feedback from my group in what stage they were at and the progress made.
Tuesday 5th February 2013
On this date, as a group we filmed students playing around and dancing,
this went well with the video and as it was snowing this helped make
individuals and our video more fun. We also filmed Sonbul walking along some
wall.
Tuesday 12th February 2013
During this day we began to edit our music video.
Tuesday 26th February 2013
On this day we went to get extra footage for our music video, zahra and
I found a student who mimed some of the lyrics from the song.
Tuesday 5th March 2013
We as a group also found individuals who mimed to some of the lyrics
from the song. There was a black back drop for the student to stand in front
of.
Tuesday 12th March 2013
During this day as a group we sat together and continued editing our
music video.
Saturday 16th March 2013
Me and Sonbul went around Coventry Town Centre and filmed random shots
of individuals doing tricks near Coventry University, Lady Herbert’s Garden. We
also captured individuals near Ikea and just presented individuals having fun.
We went in the top floor of Odeon Cinema and took a landscape shot of the town
centre.
Tuesday 19th March 2013
We continued editing our music video.
Tuesday 26th March 2013
We as a group completed our music video and handed it to our teacher,
the music video was played in front of our media class and this allowed us to
gain feedback from individuals on their thoughts about our music video.
Tuesday 11 December 2012
Task 3 - Planning and Production
Our
Ideas
Our Overall Decision
We then moved onto selecting our final choice which is Chris brown
beautiful and brainstormed some ideas on what to include within our own music
video production and these were some of the ideas we decided on:
Music Track Choice: Chris Brown – Beautiful People
Writers: Chris Brown, Marco, Benassi, Alessandro Benassi, Jean Baptiste
Duration: The music video is 3.45 seconds.
Pace: Upbeat, Fast
Style: Dancehall, Electro
House, EuroPop
Producers: Benny Banassi, Alle Benassi
Video has individuals such as Brandy, Tyga, Big Sean, Game, Ryan
Leslie, Bow Wow, Pharrel Williams, Swizz Beatz, T-Pain, Estelle, Teyana Taylor,
Omarion, Diddy, Kevin McCall, Nelly and timbland.
Meaning
- The song in my perspective is trying to suggest everyone is beautiful and equal in this world.
- Equality is being portrayed.
- This is emphasized from the use of text to bring our attention back to the message. It eliminates the fun, entertainment and shows layer to beneath. We can see this as a way drawing away what we do, have that we are all beautiful.
Imagery / Locations
The music video includes
- Chris Brown messing around and dancing, this was one theme continued throughout the music video with other individuals getting involved.
- Showing different celebrities signifying beauty from them. It provided a Range of people, not only celebrities; they were shown in clubs mainly. The contrast in status shows their equality and that all of them are beautiful.
- Random shots, i.e. the car scene (turning lights off and on), unexpected beauty is signified from the random acts and messing around
- It presents a message however you have to go beneath the layers of entertainment presented.
- Having a fun in clubs, people jumping up and down (DJ playing music loudly)
- Studio (Working environment) taken and presented to show entertainment and fun (Can be seen as a way of showing Chris Browns hard work in the production for the music)
- Use of instruments to show talents
- “Don’t let them bring you down” message on the wall showing meaning and it can show a sense in not giving up due to the musical talents presented before hand. Could also show reference to how Chris brown didn't give up. Use of talents make more relatable to Chris Brown
- Night life is one aspect that is shown constantly within the music video
- Streets, scooters. Showing difference is also beautiful and fun and can be related to people’s daily lives.
- Lights to elaborate on the fun they are having. Use of yellow color with light makes the individuals stand out. Giving more resemblance to the meaning of how beautiful they are.
- Ends with a message – Your beautiful at the end behind Chris brown to break the constant fun and remind individuals of the overall message.
History & Record Label Information
The print screen below shows what number ‘Beautiful People,’ positioned within the charts all over the world. The table in the above shows the certifications and year-end charts.
The print screen below shows the radio and release history about ‘Beautiful People,’ and the country, date, version, format and label it was released with etc.
The print
screen above shows that the single was remixed as it was popular and a lot of
people enjoyed the song, so they remixed it.
http://www.youtube.com/watch?v=BrBoUl2eV74
Elements of the original music video are adapted in the live performance
including the following features:
- Use of bright colors maintained in Live Performance
- The dancing and entertainment used once again
- Dark atmosphere
- Colors of black and white used with neon lights
- Chris is wearing white with neon lights and backing dancers are wearing black with neon lights. This creates a contrast and allows Chris brown to stand out from the rest of the dancers.
- The neon lights change to different colors ranging from white, yellow, blue, orange and so on.
- Difference to the original music video is the main concentration is of Chris brown and two other dancers.
- Use of stairs to change and switch dancers with different types of neon lights on them.
- Clothing of backing dancers are the same colors showing equality which is one of the main concepts in the song that lead to the main message of being beautiful.
Roles and Responsibilities
- Zahra - Timeline Diary, Analyze Lyrics, Risk Assessment
- Sonbul - Props, Customes, Locations
- Bahno - Shooting Script, Mood Board
- Sahedul - Story-board, Word-board
Overall Creative Concept
The overall
creative concept can be seen as the presentation of entertainment and fun that
provides an overall meaning of beauty in different aspects of people's lives
Mood Board
Initially this is our groups first idea of our mood board, this being fun bright and energetic. Including a wide range of dancing to be presented. Music and signing to be included, lots of lights and colour to represent the fun atmosphere.
Zahra’s
Mood Board
Zahra produced her own mood board, representing the beauty, music, singing and generally having fun this holding similar elements to what we discussed on with less amount of clubbing scenario This includes just simple fun.
Developed Mood Board
v From what we included as a group I developed our Mood Board in showing more talents to be represented individuals jumping to show fun, music and singing and the mix of male and female to show the equality within the production.
Word-Board
Locations
The
locations that we decided to record in:
Sidney Stringer Academy
One of the areas we decided to record in was in School, this being that many individuals in school represented beauty and we wanted to show a wide range of individuals. Using our school was a great way to show different ethnic backgrounds and equality. In addition to this was a great method including the talents of individuals.
Coventry University
We decided
to record in the Town,
this including Coventry University as many
students were going to be there. This allows
more individuals to be included within our music video.
this including Coventry University as many
students were going to be there. This allows
more individuals to be included within our music video.
We aimed the
university as we wanted diversity in
the people we gained this increasing the
older
and younger generation within our video.
and younger generation within our video.
IKEA Car Park
was selected to include the elements for everywhere I go; this shows a
recording around the area in town to symbolize the area for the surroundings.
We also
recorded the lift, this including the inside of the elevator and the buttons to
symbolize a countdown to the music video.
Costumes: As a group
we decided that we will not delegate any costumes to individuals this being
that we wanted to keep our recording natural and present individuals in their
own comfort and decisions. This will allow us better advantage to capture
individuals being natural and themselves.
Props: We also decided that we didn't need any
props this being that we were just capturing individuals doing what they
wanted.
Equipment: We
didn’t need much equipment for our music video. All we needed was a camera and
a tripod. The concept of our music video was to use random shots and for
it to flow naturally.
Storyboard
·
I was in IKEA car park lift; I was pressing the lift buttons so
that we could go to the area we wanted. We used this as an idea of having a
countdown with the lights and when the music video kicks in.
·
The second image was taken on top floor of the Odeon’s car park,
we wanted to film a landscape shot of Coventry town Centre so we can use this
in our video to represent everywhere.
·
For the third shot we decided to get someone inside of the
trolley with the camera, we pushed them in the trolley and filmed a handheld
shot. This shot shows individuals having fun.
·
The fourth image was filmed in Coventry town Centre and we were
doing random shots, and this inspired us to include this within our production
to show that living things are beautiful.
·
The fifth shot is of a young boy who runs from post to post, he
is representing our music video by showing his enjoyment and fun that he is
having.
·
When in Town we found some other young individuals in Coventry
that were interested in skate boarding and they had some tricks on their
showing off their talents and having fun this fit in well with the theme that
we as a group wanted to present to individuals.
·
The 6th image is filmed on a moving escalator, this
idea was done by taking different angles and showing of a range of people while
doing so, this presenting our idea in everyone being beautiful.
·
We also found some individuals doing tricks on their skateboard
therefore we felt it fitted in well with the theme of fun that we were
portraying within our music video for the song.
·
The final shot is a young boy from Sidney Stringer, he mimed to
some of lyrics that we got from the song and added in his own flare to the
music video.
Budget
Photos of Group Work when Editing
and Recording
This is me
helping out in the group, making individuals organized with the recording and
informing them of what they will be doing and how they want to represent
themselves.
Zahra
This
is Zahra recording the scene for our music video, this is where we recordedMary next to the building in front of the school.
This image below is me
also recording the scenes for our music video. Within our group we all had
turns in recording and split our roles so that everyone in our group got chance
at filming.
This is a photo of Sahedul
recording:
This is also a photo of Sonbul recording
for our music video:
To cut to the beat in the music video our group decided to put a effect called 'Procamp' and then we added key frames on to certains beats to match it.
The group added some tranistion on to each of the clips such as 'addictive disolve' and other transitions.
We included clips of individuals miming. We imported the clips aligned with the particular lyrics on the song.
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